Premium eyewear brand GRESSO is further strengthening its presence in Kazakhstan with the opening of a new boutique at MEGA Alma-Ata in Almaty. The 130-square-metre store will be located on the ground floor of the shopping and entertainment centre, becoming the brand’s second location in Almaty and its third store in Kazakhstan. NF Group acted as the consultant for the lease agreement. The expansion reflects GRESSO’s growing focus on Kazakhstan and its strategy of establishing a stronger physical retail presence in key shopping destinations. With another store in Almaty, the brand is extending its reach among consumers seeking premium eyewear that combines technical innovation, lightweight materials and understated design.

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A New Retail Destination in Almaty The new GRESSO boutique will occupy 130 square metres on the ground floor of MEGA Alma-Ata, one of Almaty’s prominent shopping and entertainment destinations. Located on Rozybakiev Street, the centre brings together fashion and lifestyle brands, restaurants, cafés, entertainment facilities, a cinema and a food court. MEGA Alma-Ata has developed into an important retail destination for both established and emerging brands. Its broad tenant mix and high visitor traffic make it a significant platform for companies seeking greater visibility in the Almaty market. For GRESSO, the new location represents an opportunity to bring its collections to a wider audience while complementing its existing Almaty store. It will also strengthen the brand’s overall retail network across Kazakhstan.

Eyewear Built Around Titanium

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GRESSO has built its identity around the use of titanium and precision engineering. The brand specialises in sunglasses and prescription eyewear, with its collections designed around lightweight construction, durability and minimalist aesthetics. The company’s approach to eyewear developed from its broader expertise in advanced materials and precision manufacturing. GRESSO says it spent several years developing and testing lightweight titanium frames before bringing them to market. According to the brand, its frames are laser-cut from a single sheet of titanium and are produced without soldered joints or conventional screws. This manufacturing approach is intended to create a streamlined construction while maintaining strength and flexibility. The result is eyewear designed to feel lightweight while retaining the durability associated with titanium.

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Where Engineering Meets Minimalist Design

GRESSO’s design philosophy centres on simplicity rather than excessive decoration. The technical qualities of titanium form an important part of the visual identity, allowing the brand to create slim and refined silhouettes. Its collections cover a broad selection of shapes and styles for men and women, including classic, contemporary and geometric designs. The range includes both sunglasses and optical frames, alongside lightweight and rimless models. The brand also places emphasis on ergonomics. Its frames are designed to provide a balance between low weight, flexibility and everyday comfort, making technical performance an important element of the overall design proposition. For prescription eyewear, GRESSO also offers premium lens options, further positioning its collections within the higher end of the optical market.

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Expanding Across Kazakhstan

The new MEGA Alma-Ata boutique will become GRESSO’s third store in Kazakhstan and second in Almaty. The brand’s growing network demonstrates its commitment to establishing a stronger presence in the country’s premium retail sector. Almaty occupies a particularly important position within this strategy. As one of Kazakhstan’s principal commercial and cultural centres, the city has a well-developed luxury and premium retail market and attracts both local shoppers and visitors. A second Almaty location allows GRESSO to increase its visibility while reaching consumers in another major shopping environment. The choice of MEGA Alma-Ata also places the brand alongside a diverse mix of fashion, lifestyle, dining and entertainment concepts.

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A Focus on Long-Term Retail Growth

The expansion is part of a broader strategy focused on developing GRESSO’s international retail presence. Evgeniya Khakberdieva, Regional Director of Retail Real Estate at NF Group, said the opening of the second GRESSO store in Almaty and third in Kazakhstan demonstrates the brand’s confidence in further opportunities within the region. She also highlighted the importance of international markets for retailers pursuing long-term development strategies, particularly in terms of brand positioning, awareness and customer-base expansion. For GRESSO, establishing dedicated boutiques allows the brand to communicate its product philosophy directly to consumers. This is particularly relevant for an eyewear company whose identity depends heavily on the feel, weight, materials and construction of its frames.

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A Growing Product Portfolio

GRESSO’s collections extend across men’s and women’s sunglasses and prescription eyewear. The brand also offers new-season designs, bestsellers and broader collections through its Kazakhstan retail platform. Its sunglasses range includes a variety of classic and modern silhouettes, while its optical collection focuses on lightweight frames suitable for everyday use. The brand’s rimless designs further reflect its preference for minimalism and technical construction. Rather than treating eyewear solely as a fashion accessory, GRESSO positions its products at the intersection of design and engineering. The use of titanium allows the company to emphasise durability and comfort while maintaining a refined appearance.

The Role of Physical Stores

Although digital retail has become an important part of the eyewear industry, physical boutiques continue to play a valuable role for premium brands. Eyewear is highly dependent on fit, proportions, weight and personal preference, making the opportunity to see and try frames particularly important. GRESSO’s expanding network of dedicated stores therefore gives customers a direct way to experience its titanium construction and minimalist design language. The brand also provides online shopping and product information through its Kazakhstan platform, allowing its physical and digital channels to complement one another.

Strengthening Its Regional Position

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The opening at MEGA Alma-Ata places GRESSO among the growing number of premium and specialist brands expanding their presence in Kazakhstan. For international retailers, Kazakhstan offers access to a developing consumer market supported by major shopping centres in cities such as Almaty and Astana. For GRESSO, the market provides an opportunity to establish its distinctive titanium-focused eyewear concept through dedicated retail spaces. The new Almaty store is consequently more than an additional sales location. It represents another step in building brand recognition, strengthening customer engagement and establishing a broader retail footprint.

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A New Chapter for GRESSO in Almaty

With its new boutique at MEGA Alma-Ata, GRESSO is set to deepen its presence in Almaty and reinforce its position within Kazakhstan’s premium eyewear market. The brand’s combination of titanium engineering, lightweight construction and minimalist design gives its stores a distinctive proposition within the optical sector. As its retail network grows, GRESSO is creating more opportunities for consumers to experience these qualities directly. The new MEGA Alma-Ata location will therefore add another important address to the brand’s Kazakhstan portfolio while supporting its broader ambition to build recognition and expand across regional markets.